In a recent interview, Rovio CEO Mikael Hed said that app piracy isn't a huge threat to their signature title, Angry Birds. In fact, it may help increase their popularity. Hed draws a lot of parallels to the music industry, and sees suing your fanbase as fundamentally "futile".
Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/P919uoP4mQM/story01.htm
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